We have a whole set of taboos around gift giving in the West. You would never ask what a gift you’ve received cost the person giving it, and refusing a gift is unthinkable outside of very precise circumstances like those of conflict of interest or laws prohibiting gift giving to certain people (politicians for example). Nor would the person giving a gift ever express any expectation of receiving one in return. Nonetheless we all estimate what a gift might have cost and usually try to give an equivalent back.
Equivalence is very important for those who share a similar status, ie not parents and children but cousins, lovers, friends for example, and is clearly expressed at Christmas with the practise of Secret Santa giving; budgets are set to avoid anyone spending too much or too little. One person spending much more or less than the other, regardless of what they might be able to afford, creates feelings of discomfort and even bad feeling, perhaps even more so if you receive what you consider an over generous gift. Why? Continue reading